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Regional Marketing Manager - MAG

Date:  Jun 22, 2022
Location: 

Concord, MA, US

Job Function:  Business
Business Unit:  Concord Regional Office

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. With a sixty-year history, and fourteen Queen’s Awards for Enterprise, our world-class products and technologies are helping our customers to address the greatest challenges of the 21st century.

 


We are looking for an expereinced Marketing Manager to join Oxford Instruments at our Concord, MA office! This is an exciting opportunity for the appointed individual to contibute to an exceptional team. 

 

About the Opportunity: 

The Regional Marketing Manager (RMM) is responsible for driving and expanding Oxford Instruments’ reputation for innovation across the United States, Canada, and Latin America by defining the key questions our markets and customers need to answer in the short, medium, and long term.  This individual will work closely with the Group Head of Marketing, Vice President of Sales- MAG; and other business units related to Materials Analysis Americas to optimize and maximize the customer journey across various touchpoints, improving customer experience and increasing lead generation and conversion for the Americas region.  In addition, the Regional Segment Manager will work closely with the regional Andor marketing group and the Vice President of Sales- MAG for America’s to ensure the localized marketing strategy is aligned with our local sales and service strategies, resulting in increased revenue and margin for all Oxford Instrument Products within the Materials Analysis Segment.


The RMM will engage with the broader marketing teams across other business units with portfolios that complement the Materials Analysis Groups products such as Andor Physical Sciences, Service, and key account development.  In this capacity, they will support related business units in delivering “One Oxford Instruments” campaigns and product launches to end-user customers through multiple channels in line with their business unit strategies.  These will include, but not be limited to, event/show planning, website updates, email marketing, and social media.  In addition, this role will involve identifying synergies between the businesses for local marketing activities to help achieve regional growth plans and develop market share across key segments.


Regional Segment Manager will create a multi-year marketing plans and provide functional leadership and guidance to the local marketing team to ensure successful implementation while tracking success via KPI’s.  In addition, they will serve as a member of Group Regional Marketing’s senior team.  They will develop localized ideas and lead generation strategies to help drive revenue and margin through increased lead generation and conversion tracking.

 

Key Responsibilities:

 

  • Relentlessly drive growth in new customer acquisition programs through innovative strategy and execution.
  • Develop the Americas Marketing Strategy aligned to our business units, markets, segments, customer personas, and strategic direction.
  • Develop, execute and report on lead generation campaigns across channels: social, content syndication, list acquisition, email, lead nurturing, partner marketing, and more.
  • Develop, implement, and execute local integrated field marketing campaigns involving email marketing, direct mail marketing, and other channels as required.
  • Assist regional sales teams in increasing brand awareness regionally and driving leads and opportunities for the Americas sales region.
  • Manage account-based marketing activities in partnership with sales, including identifying target accounts, developing strategy, and executing campaigns with the support of cross-functional teams.
  • Develop and execute the local plans and budget of field marketing activities across all business units and review each in line with ROI.
  • Provide functional leadership and guidance to the local marketing team, ensuring the tools and infrastructure are available to stay current and innovative in our digital and future marketing techniques.
  • Ensure that marketing events, including conferences and activities, are coherent and consistent, presenting Oxford Instruments as one Company focused on Customer solutions.
  • Work with the marketing team and relevant functions to deliver best-in-class local lead generation aligned with BU's and regional strategy.
  • Provide marketing guidance and tactical sales enablement support for the Sales and Service functions.
  • Ensure all local marketing collateral delivery maintains a high brand standard in the local territory.

 

  • Ensure all lead generation activities are maintained through the CRM system for end-to-end lead tracking and ROI measurement.
  • Set KPIs and conduct post-event and campaign evaluations and ROI analysis, reporting and sharing results and recommendations with key stakeholders.
  • Field marketing campaign ROI, local marketing strategies by segment, data intelligence & tracking and cross business alignment and consistency

 

How we work

We’re committed to being the leading provider of high-tech products and services for the world’s most important industrial and scientific research communities. Our people are vital to our success. We strive to offer the opportunities that will attract, motivate and retain the very best talent in our sector. This involves creating an inclusive environment and culture, where difference is valued and people are recognized for what they deliver and bring to the team.

 

Empowering People to Make a Difference

We don’t wait for change to happen. We enable it. That’s why we aim to create the best working environment and culture for our people to thrive. We share the same goals and value diversity of thought, perspective and experience. With a focus on the ongoing development, engagement and wellbeing of our people, we know we will continue to exceed customer expectations and drive change for the future.

 

You as a leader

If you are a leader that is passionate about building great teams, who enjoys working collaboratively with talented colleagues, you are the right person for us. We are a values driven company based in Santa Barbara. We focus on creating a positive environment where both people and the business can grow and thrive.

 

Oxford Instruments Perks and benefits:

 

  • Generous benefit packages - We offer our employees competitive health insurance options, including Medical, Dental, and Vision plans. 
  • Our 401k program has options for saving both pre-and post-tax dollars for retirement.
  • Paid Time Off (PTO) - Work-life balance is a key part of our company culture here at OI, and we know that our employees do their best work when they can take the time they need to rest and recharge. Employees start with 4 weeks of PTO which is accrued each pay period. 
  • Holidays - We recognize 11 holidays this year.
  • In addition to all the standard PTO options, OI proudly offers a generous and progressive paid family leave policy.
  • Professional Development - OI supports you and your professional development with $5,250 available in annual tuition reimbursement after 6 months of service.

 

COVID-19 Vaccinations Requirements: Oxford Instruments requires all employees to be fully vaccinated by their first day of work. The Company will consider requests for medical or religious accommodation as required by law.

 

Oxford Instruments is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Oxford Instruments is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

 

Note to recruitment agencies: Oxford Instruments operates a Preferred Supplier List, and we do not accept unsolicited agency CVs. Please do not forward candidate details in response to this advert, or to any Oxford Instruments employees or other company locations. Oxford Instruments is not responsible for any fees related to unsolicited CVs.

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Oxford Instruments is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Oxford Instruments is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact Human Resources, ConcordHR.HelpDesk@oxinst.com, 978-405-1119

 

Note to recruitment agencies: Oxford Instruments operates a Preferred Supplier List, and we do not accept unsolicited agency CVs. Please do not forward candidate details in response to this advert, or to any Oxford Instruments employees or other company locations. Oxford Instruments is not responsible for any fees related to unsolicited CVs.


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