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PPC Manager

Date:  27-Mar-2021

High Wycombe, GB

Job Function:  Commercial
Business Unit:  NanoAnalysis

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. Our NanoAnalysis systems for electron microscopes are used in research and development that’s keeping pharmaceutical products safe, reducing greenhouse gas emissions, and increasing the reliability and power of the latest mobile devices.



PPC Manager, based in High Wycombe, UK



 About Us


Oxford Instruments NanoAnalysis provides market-leading tools and solutions that are at the forefront of materials characterisation and sample manipulation in electron and ion beam microscope. Differentiating ourselves through innovation and ease of use, our technology delivers faster, more accurate analysis for research and industrial applications including semiconductors, renewable energy, advanced manufacturing, metallurgy, and forensics.


By helping our customers to analyse and investigate features down to the atomic scale, we enable them to accelerate their R&D, increase productivity and make new scientific discoveries that underpin the shift to a greener economy, the development of new materials, and advances in healthcare.


We have recently launched our new global B2B e-store platform for distribution of our consumables, accessories and spare parts and the introduction of online services like training, remote support and software upgrades.



The Opportunity


To support our growth and strengthen our team’s capabilities, we are now looking for a driven and analytical PPC Manager (Pay Per Click) to take charge of establishing, implementing, and growing a PPC strategy for the group. As a PPC Manager, you will be delivering exceptional figures that will contribute to increasing the service revenue for Oxford Instruments.



About You


•          Comfortable to work in autonomy, capable to establish and execute pay tools strategy

•          3+ years’ experience managing PPC channels and budgets. Google Ads, social, indirect channels.

           Experienced in optimising campaigns to a target CPA and volume

           Understanding of audience targeting and how to use it effectively

           Understanding of scripts and how to use them to improve ROI

           Comfortable with keyword bidding both automated/ manually

•          Strong commercial acumen, highly numerate and analytical with a passion for analysis and the ability to turn the data into actions. You like reports and numbers but only when they help you to achieve your goals.

           Succinct and clear communication style

           Self-reliant – takes accountability and responsibility






Key responsibilities for the PPC Manager:


•           Establish, set up and action the new pay-per-click strategy for Oxford Instruments B2B e-store. Being able to identify best opportunities in the scientific B2B digital landscape and maximize them.

•           Planning & optimising campaigns across all paid search. Directly handle (without any agency support) all pay digital channels.

•           Analyse and when appropriate set up new indirect sales channels: marketplaces, affiliate networks

•           Manage online campaign planning and budget for e-commerce– delivering all the key online projects & campaigns to time and budget

•           Complete P/L responsibility for all PPC activities for the business. Capability of writing strong and effective ads for maximum CTR and conversion

•           Suggesting product improvements to meet conversion goals

•           Act as the key liaison between team functions (local and global, commercial, marketing and finance). Ensure the ecommerce team respond to the directorate priorities with proposals and activities that deliver against KPIs 

•           Build and develop relationships with counterparts in all Oxford Instruments divisions to introduce new planning processes to ensure clear workload prioritisation is put in place, clear briefs are developed and implemented



Benefits for the PPC Manager

In addition to a competitive starting salary, structured career development opportunities, and a good work-life balance, Oxford Instruments offers 25 days annual leave, flexible working opportunities, private healthcare, a share incentive plan, a defined contribution Group Personal Pension Plan and a flexible benefits package.



All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.


Note to recruitment agencies: Oxford Instruments operates a Preferred Supplier List, and we do not accept unsolicited agency CVs. Please do not forward candidate details in response to this advert, or to any Oxford Instruments employees or other company locations. Oxford Instruments is not responsible for any fees related to unsolicited CVs.