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Marketing Executive

Date:  14-Nov-2021

Mumbai, IN

Job Function:  Commercial
Business Unit:  India Regional

Primary Purpose:

  • Lead generation for India using a broad marketing mix and targeted marketing campaigns, utilizing current technologies to generate and increase A-grade leads and opportunities for our various product lines in India. 
  • Coordinating and delivering individual business unit marketing strategies for India to aid in management of mutually agreed upon marcoms budget.
  • Working with all business units to establish an India Country marketing communications function. 
  • Ensure consistent brand delivery and monitoring of brand perception.
  • Regular analysis of activities to deliver regional marketing intelligence and reporting with KPI dashboards, to support each BU and market segment.    
  • To liaise with BU’s which do not have sales employee in India to find and monitor their distribution channels. (MR, XT and Andor for the moment).


Key responsibilities:

Digital Marketing

  • Implement and monitor local digital marketing tactics in line with the BU strategies to increase qualified A leads which are passed to sales. (E-mail blasts, webinars, social media, etc.) 
  • As necessary ensure the delivery of the lead generation and management process, ensuring lead data entry and follow up into CRM database for BUs.
  • Create, maintain and deliver the annual Marcoms Activities Calendar for commercial teams to understand general schedule of activities and further enhance cross-BUs collaboration.
  • Act as central window for OI India. on general marketing-related inquiries from outside company,  in line with the marketing policy.


Brand Management

  • Assist in the production of regional MarCom materials (including brochure, leaflet, small gift) to ensure they comply with the corporate Brand Guideline.
  • Work with external agencies, vendors, and other marketing professionals to develop and deliver cost effective, co-ordinated publications, advertising, mailing, PR campaigns and offline branding events.
  • Build press relations and lists for the publishing of press releases to appropriate media in India and to support product launches
  • Support BUs to create formal press documents by ensuring use of appropriate terminology and expressions for the region. 


Internal Communication

  • Support BU Teams to aid in planning and conduct Group company-wide events. e.g. OI Kick Off Meeting(s) for BU’s, Bringing the Nanoworld Together (BTNT)


Market Intelligence & Dashboard ROI Reporting

  • Publish Monthly MarCom Report to enable BUs to evaluate data, review results, and implement improvements.  Business dashboard generation of leading indicator KPI’s.
  • Continually update market intelligence summary for India which can be used by the Group and individual business units, paying particular attention to growth target markets.



  • Working with global marketing teams supports BU’s with creation and execution of regional marcoms strategy. 
  • Oversight, management and execution of events, including exhibition application, booth set-up, and daily management of booth activities. 
  • Monitor, quantify and analyse website leads and other relevant lead sources for India.
  • Provide full marketing communications support for product launches and working with the BU teams in localising content. 
  • Provide central support to exhibitions, conferences, workshops and seminars to ensure that the brand identity and up-to-date product messaging is implemented.


Distributor Management

  • To liaise with BU’s which do not have sales employee in India to find and monitor their distribution channels. (MRXT and Andor for the moment).


Education / Qualifications (Professional / Management)

  • College graduate/BA degree holder of any sort.
  • Relevant marketing / business experiences in B2B or scientific instruments companies.
  • Track record of success in driving lead generation programs across business units in the scientific instrument industry.


Professional Skills/ Abilities

  • Proven working experience in digital marketing, supporting and managing web based media
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Basic IT knowledge, i.e. website operation, Internet.
  • Organized, with solid administrative/reporting skills and proficient PC skills including MS Office (Word, Excel and PowerPoint)
  • Must be familiar with search engine and design software such as Photoshop, Illustrator, etc. is preferred.
  • Excellent English communication in both writing and verbal.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Commercially astute.
  • Adept at KPI and marketing dashboard generation, creating business leading indicators, and addressing any negative trends


Personal Qualities

  • Adaptable, able to flex to needs of customers, team and the business
  • Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using experience and any mistakes as positive opportunities for improvement.
  • Customer focused, establishes and exploits good, mutually beneficial customer/distributor relationships.
  • "Can do" attitude – Decisive, able to work around issues to deliver performance
  • Superior communication and interpersonal skills to engage with and manage through people.
  • Rounded in approach – sees bigger picture as well as own priorities and needs