Marketing Executive

Primary Purpose:

• Lead generation for India using a broad marketing mix and targeted marketing campaigns, utilizing current technologies to generate and increase A-grade leads and opportunities for our various product lines in India. 
• Coordinating and delivering individual business unit marketing strategies for India to aid in management of mutually agreed upon marcoms budget.
• Working with all business units to establish an India Country marketing communications function. 
• Ensure consistent brand delivery and monitoring of brand perception.
• Regular analysis of activities to deliver regional marketing intelligence and reporting with KPI dashboards, to support each BU and market segment.    
• To liaise with BU’s which do not have sales employee in India to find and monitor their distribution channels. (MR, XT and Andor for the moment).

Key responsibilities:

Digital Marketing

• Implement and monitor local digital marketing tactics in line with the BU strategies to increase qualified A leads which are passed to sales. (E-mail blasts, webinars, social media, etc.) 
• As necessary ensure the delivery of the lead generation and management process, ensuring lead data entry and follow up into CRM database for BUs.
• Create, maintain and deliver the annual Marcoms Activities Calendar for commercial teams to understand general schedule of activities and further enhance cross-BUs collaboration.
• Act as central window for OI India. on general marketing-related inquiries from outside company,  in line with the marketing policy.

Brand Management

• Assist in the production of regional MarCom materials (including brochure, leaflet, small gift) to ensure they comply with the corporate Brand Guideline.
• Work with external agencies, vendors, and other marketing professionals to develop and deliver cost effective, co-ordinated publications, advertising, mailing, PR campaigns and offline branding events.
• Build press relations and lists for the publishing of press releases to appropriate media in India and to support product launches
• Support BUs to create formal press documents by ensuring use of appropriate terminology and expressions for the region. 

Internal Communication

• Support BU Teams to aid in planning and conduct Group company-wide events. e.g. OI Kick Off Meeting(s) for BU’s, Bringing the Nanoworld Together (BTNT)

Market Intelligence & Dashboard ROI Reporting

• Publish Monthly MarCom Report to enable BUs to evaluate data, review results, and implement improvements.  Business dashboard generation of leading indicator KPI’s.
• Continually update market intelligence summary for India which can be used by the Group and individual business units, paying particular attention to growth target markets.

Other

• Working with global marketing teams supports BU’s with creation and execution of regional marcoms strategy. 
• Oversight, management and execution of events, including exhibition application, booth set-up, and daily management of booth activities. 
• Monitor, quantify and analyse website leads and other relevant lead sources for India.
• Provide full marketing communications support for product launches and working with the BU teams in localising content. 
• Provide central support to exhibitions, conferences, workshops and seminars to ensure that the brand identity and up-to-date product messaging is implemented.

Distributor Management

• To liaise with BU’s which do not have sales employee in India to find and monitor their distribution channels. (MR、XT and Andor for the moment).

Education / Qualifications (Professional / Management)

• College graduate/BA degree holder of any sort.
• Relevant marketing / business experiences in B2B or scientific instruments companies.
• Track record of success in driving lead generation programs across business units in the scientific instrument industry.

Professional Skills/ Abilities

• Proven working experience in digital marketing, supporting and managing web based media
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Basic IT knowledge, i.e. website operation, Internet.
• Organized, with solid administrative/reporting skills and proficient PC skills including MS Office (Word, Excel and PowerPoint)
• Must be familiar with search engine and design software such as Photoshop, Illustrator, etc. is preferred.
• Excellent English communication in both writing and verbal.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Commercially astute.
• Adept at KPI and marketing dashboard generation, creating business leading indicators, and addressing any negative trends

Personal Qualities

• Adaptable, able to flex to needs of customers, team and the business
• Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using experience and any mistakes as positive opportunities for improvement.
• Customer focused, establishes and exploits good, mutually beneficial customer/distributor relationships.
• "Can do" attitude – Decisive, able to work around issues to deliver performance
• Superior communication and interpersonal skills to engage with and manage through people.
• Rounded in approach – sees bigger picture as well as own priorities and needs

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