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Applications Scientist -NA

Date:  May 25, 2023

Shanghai, CN

Job Function:  Technical
Business Unit:  NanoAnalysis

Role Details


Business, Location:


NanoAnalysis, Shanghai



Application Scientist

Reports to:


China Applications Manager of NanoAnalysis

Direct Reports:



Primary Purpose:


To fully understand the relevant application skills and techniques of NanoAnalysis, including EDS/EBSD/WDS/OmniProbe.

To provide applications support, and customer training on all Nano Analysis products.

To support the direct sales team and OEM partners by conducting customer demonstrations, providing technical expertise, sales support, and customer sample analysis.

To research and develop solutions for customers job-to-be-done and related marketing materials, focusing on market segments with big growth potential, including super alloy, new material, lithium battery and semiconductor, etc.

To build strong connections with key opinion leaders and develop potential customers in key market segments.


Key Responsibilities

Applications Support, Customer Development, Marketing Support and Sales Assist

  • To establish and maintain a high degree of customer satisfaction and confidence by technical profession and right attitude.
  • To identify and develop influential relationships with current and potential customers to fully understand their needs. 
  • To collaborate and support the sales and marketing teams to manage the programme of promotions activities across the territory including workshops, seminars, conferences, and exhibitions as well as digital campaigns on social media.
  • To identify and engage with key customer accounts, especially in super alloy, new material, lithium battery and semiconductor, etc.
  • Establishes and maintains an OEM partner training and development program. Adjusts program to meet the needs of OEM partners and market conditions consistent with the long-term goals of the company.
  • Carry out customer demonstrations, workshops / seminars and/or produce applications reports for customers.
  • To collaborate and provide technical input to the sales and marketing teams to assist manage the programme of promotions activities across the territory including workshops, seminars, attendance at key conferences and exhibitions as well as digital campaigns on social media.
  • Help to manage demo stock installed at both customers and OEM’s ensuring proper utilisation.
  • Promote a positive image of Oxford Instruments in all communications with customers, and OEMs, whether in person, by telephone or in writing.




Indicative Performance Measures

  • Quality of technical and applications support to customers and OEM’s.
  • Customer Satisfaction Levels.
  • Quality of relations and feedback from OEM partners.
  • Number of customer demonstrations resulting in sales.
  • Sales volume and value for systems.
  • Market development in key segments.
  • Number of workshops, seminars and training events organised in territory for customers and OEM’s.





Person Specification – Essential requirements unless stated


Education / Qualifications:


  • Relevant material science, chemistry and physics degree essential, additional business qualification or PhD desirable


Professional Skills/ Abilities:


  • Must have experience of working with SEM, FIB and TEM
  • Experience of dealing with customers with analytical instruments in a NanoTech environment in one or more of the following, test / repair / field service/application
  • Good understanding of the applications and methods in the sales of the EDS, WDS, EBSD, and Nanomanipulator products.
  • Good understanding of customer requirements and how to use equipment to best effect to demonstrate EDS/ESD/WDS//Nanomanipulators.
  • Working experience in key market segments of super alloy, new material, lithium battery and semiconductor, etc., is a plus.
  • Organised, with solid administrative/reporting skills and proficient PC skills including MS Office.
  • Must be prepared and able to travel and stay overseas as required without restriction, subject to normal visa requirements.
  • Proficient PC skills including MS Office
  • Fluent English (spoken and written)



  • Commercially astute.
  • Able to demonstrate EDS/EBSD/WDS/Nanomanipulators/FIB/SEM/TEM


Personal Qualities:


  • Adaptable, able to flex to needs of customers, team and the business.
  • Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using experience and any mistakes as positive opportunities for improvement.
  • Customer focused, establishes and exploits good, mutually beneficial customer/distributor relationships. Adept at balancing OI and distributor demands in meeting the ultimate customers’ needs effectively.
  • "Can do" attitude – Decisive, able to work around issues to deliver performance
  • Superior communication and interpersonal skills to engage with and manage through people.
  • Strong analytical & negotiation skills, with track record of effective, difficult negotiations.
  • Rounded in approach – sees bigger picture as well as own priorities and needs.
  • Must be prepared to travel extensively.