Service Product Marketing Specialist
Shanghai, CN
Role Details
Business, Location:
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Service, Shanghai |
Role:
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Service Product Marketing Specialist
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Reports to:
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China Services Business manager |
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Primary Purpose:
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Key member of CS marketing team. And acts as a key partner of marketing communication and commercial team to plan and execute overall service products strategies. Manage the key service product line lifecycle, understand the market and industry trends, closely work with CS product marketing team of each business unit, to enrich and streamline product portfolio on the China market.
Work with market communication and service commercial team to lead more service activities and improve each service product performances. |
Key Responsibilities
- Responsible for planning and implementing market research plan, gather competitive intelligence, continuously review changes to the market, provide regular update on market intelligence, design pro-active plans to capture opportunities and address hurdles. Build solid relationship with key customers, KOLs, R&D institutions, and strategic partners to gain market insights, and translate these into strategic recommendations.
- Ensure the alignment with global product management strategy by closely work with global resources. Responsible for product lifecycle management, including price position, value proposition, strategy, marketing position etc.
- Bridging local service products needs with BU product marketing needs for the service products definition. Support of future service new product introduction.
- Work with country manager, Customer service team for in country service product definition and create related localize products by aligning BU strategy.
- Work with BU product marketing team and local team on the service brand, service product promotion strategy, contents & collaterals. Develops, implements, and measures results of product promotions by leveraging available marketing resources, including global resources; Ensures that the product branding strategy is implemented effectively.
- Enable Commercial team and other stakeholders by providing needed product & Marketing training.
- Work with marketing communication team, develop and implement effective marketing plan to increase product brand awareness and leads generation, to meet revenue targets in China market.
- Local service revenue, margin analysis and support of improvement by product mix & promotion actions.
- The on-line business strategy and product/promotion.
Indicative Performance Measures
- Sales volume and value for each key CTU product lines.
- Service funnel generation volume and growth
- Service revenue and margin
Person Specification – Essential requirements unless stated
Education / Qualifications:
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Professional Skills/ Abilities:
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Personal Qualities:
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