Service Product Marketing Specialist

Date: Aug 3, 2022

Location:

Shanghai, CN

Job Function: Business

Business Unit: China Regional Office

Role Details

Business, Location:

Service, Shanghai

Role:

Service Product Marketing Specialist

Reports to:

China Services Business manager

Primary Purpose:

Key member of CS marketing team. And acts as a key partner of marketing communication and commercial team to plan and execute overall service products strategies.

Manage the key service product line lifecycle, understand the market and industry trends, closely work with CS product marketing team of each business unit, to enrich and streamline product portfolio on the China market.

Work with market communication and service commercial team to lead more service activities and improve each service product performances.

Key Responsibilities

Responsible for planning and implementing market research plan, gather competitive intelligence, continuously review changes to the market, provide regular update on market intelligence, design pro-active plans to capture opportunities and address hurdles. Build solid relationship with key customers, KOLs, R&D institutions, and strategic partners to gain market insights, and translate these into strategic recommendations.
Ensure the alignment with global product management strategy by closely work with global resources. Responsible for product lifecycle management, including price position, value proposition, strategy, marketing position etc.
Bridging local service products needs with BU product marketing needs for the service products definition. Support of future service new product introduction.
Work with country manager, Customer service team for in country service product definition and create related localize products by aligning BU strategy.
Work with BU product marketing team and local team on the service brand, service product promotion strategy, contents & collaterals. Develops, implements, and measures results of product promotions by leveraging available marketing resources, including global resources; Ensures that the product branding strategy is implemented effectively.
Enable Commercial team and other stakeholders by providing needed product & Marketing training.
Work with marketing communication team, develop and implement effective marketing plan to increase product brand awareness and leads generation, to meet revenue targets in China market.
Local service revenue, margin analysis and support of improvement by product mix & promotion actions.
The on-line business strategy and product/promotion.

Indicative Performance Measures

Sales volume and value for each key CTU product lines.
Service funnel generation volume and growth
Service revenue and margin

Person Specification – Essential requirements unless stated

Education / Qualifications:

Bachelor or above experience in financial, economy or science

Professional Skills/ Abilities:

Must have experience of analytical instruments, OI product relative desirable
Experience in service-related promotion, commercial process is preferred
Experience in marketing is preferred but not a must
Extensive experience in material science or life science industry, preferably in marketing, product management or other commercial position.
Passionate and outgoing, with strong communication and teamwork skills.
Prefer fluent in both oral and written English

Personal Qualities:

Adaptable, able to flex to needs of customers, team and the business
Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using past experience and any mistakes as positive opportunities for improvement.
"Can do" attitude – Decisive, able to work around issues to deliver performance
Superior communication and interpersonal skills to engage with and manage through people.
Strong analytical & negotiation skills, with track record of effective, difficult negotiations.
Rounded in approach – sees bigger picture as well as own priorities and needs