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Technical Sales Engineer - AR, Shanghai

Date:  Aug 4, 2022

Shanghai, CN

Job Function:  Commercial
Business Unit:  Asylum Research


Role Details


Business, Location:


Asylum Research, Shanghai




Technical Sales Engineer   

Reports to:


China Country Manager-AR

Direct Reports:



Primary Purpose:


Responsible for developing customer relationships, attending trade shows and seminars, participating in product demonstrations, giving product presentations, and managing all aspects of the sales process to achieve regional sales targets.





Key Responsibilities


  • Work directly with customers to determine their research requirements and provide solution-based technical consultation.
  • Establish and maintain communication and relationships with customers.
  • The complete sales cycle, including lead generation, product presentation, technical demonstration, sale and purchase, after sales support and services.
  • Compile sales forecasts as well as provide feedback to management on market conditions, emerging market areas and applications, and customer needs for new instrumentation.
  • Responsible for achieving business objectives – sales targets.
  • Implement business plans and programs.
  • Understand customer needs, gain customer feedback and improve customer satisfaction.
  • Work with marketing to investigate SPM/AFM and other nanotechnology measurement markets.


Indicative Performance Measures

  • Achievement of annual budget order
  • Lead generation
  • Sales forecast data and accuracy
  • CRM update in time


Person Specification – Essential requirements unless stated


Education / Qualifications

  • University degree (advanced degree preferred) in the area of physics, chemistry, electrical engineering, material science, polymers, and/or bioscience. A combination of relevant education and work experience may be considered.


Professional Skills/ Abilities:


  • The ideal candidate will have experience in AFM instrumentation and applications.
  • At least 4 years experience in field selling, preferably in industry.  


Personal Qualities

  • Must have excellent spoken and written communication skills, fluent in Chinese (Mandarin). Fluency in English is desirable.
  • Good communication, teamwork, and relationship building skills.
  • Travel>50%