I&A - Key Account Manager - Life Science
Beijing, CN
Role Details
Business, Location:
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Imaging & Analysis (I&A), Beijing, China |
Role:
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Key Account Manager - Life Science, I&A, North China |
Reports to:
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Regional Sales Manager – North China I&A |
Direct Reports:
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None |
Primary Purpose:
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This is a key appointment for the successful development of I&A life science products and solutions. This role will aim to grow the market coverage of full I&A life science products and solutions. |
Key Responsibilities
· To well understand the I&A life science products and solutions, including confocal microscope, IMARIS software, RAMAN confocal microscope, AFM & EDS.
· To well understand customer’s job-to-be-done and promote related product/solutions.
· To develop and manage the implementation of the sales strategy in line with I&A Business plans.
· To develop Key Opinion Leaders (KOL) and Key Account (KA) in designated territory and maintain strong intimacy to enlarge I&A influence.
· To plan and organize marketing events with KOL/KA, including seminars, workshops, webinars and training school to enlarge market presence, with the support from application, BD and marketing team.
· To work with I&A stakeholders to win as one team with improved sales coverage and efficiency.
· To develop & expand direct sales coverage to achieve annual sales targets.
· To develop and work with partners with due diligence checked to further increase market share.
· To provide high level market/competitive information contributing to the overall strategic direction of I&A.
· To provide formal weekly & monthly reports on territories with accurate forecast.
· To drive a strong pipeline in CRM and update actively.
· To work with commercial team to complete order booking, shipment driving and balance collection to increase the cash flow.
· To work with service team to coordinate service problems solving and increase customer satisfaction.
· To prepare channel partner agreements and due diligence with the guidance of legal team.
Indicative Performance Measures
· Sales volume and value for I&A life science products and solutions
· Leads generation & pipeline management
· Marketing events effectiveness
· Market coverage and market share
Person Specification – Essential requirements unless stated
Education / Qualifications:
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Essential · Master’s degree majored in Biology related subjects · Understanding of I&A relevant scientific applications · Understanding of I&A relevant technologies |
Professional Skills/ Abilities:
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· Candidates should have proved successful experiences leading project-based cases to sell high value products/systematic portfolio. · Demonstrated ability in selling complex systems to end user customer. · Good learning agility, the candidate should be able to learn product and understand market/customers rapidly · A strong network in relevant research & industrial communities to facilitate creation of new opportunities. |
Personal Qualities:
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Communication · Strong team-work spirit. · Ability to handle pressure. · Open and frank communication within the team
Motivation & Drive · Is driven and enthusiastic, which encourages commitment from others. · Responds positively to problems and uses them as an opportunity to do things differently or better. Delivering Results & Continuous Improvement · Is flexible and able to revise the plan when needed. · Highlights areas for continuous improvement. Customer Focus · Able to build and mature effective business relationships across a wide variety of cultures, personalities and sectors |