Country Marketing Lead - India
Mumbai, IN
At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. At X-Ray Technology, we manufacture components and devices used across a range of sectors from healthcare to high-volume manufacturing in any situation where exceptional magnification and image quality are essential.
Oxford Instruments is seeking a Country Marketing Lead to strengthen our marketing impact in India and help deliver ambitious growth targets. This is an opportunity to shape how a global scientific technology business engages customers, supports partners and builds its presence in a growing market.
Drawing on broad B2B marketing experience, you will be the marketing partner for the India Sales team. You will develop and deliver approaches tailored to the Indian market, adapt content across multiple channels to generate leads and use evidence to demonstrate marketing’s value to the local sales organisation.
A significant proportion of revenue in India is currently generated through distributors, OEMs and indirect channels. You will support these channels while helping Oxford Instruments build stronger direct customer awareness, engagement and visibility in priority segments.
Key Responsibilities:
• Act as the key marketing partner for the India sales team, supporting customer engagement, campaign follow-up, account targeting, sales enablement and feedback on lead quality, objections and content needs.
• Develop and improve locally relevant communication channels for direct customer engagement. Select the most effective mix from email, webinars, social media, customer communities, events, WhatsApp and other channels suited to the Indian market.
• Identify opportunities to improve Oxford Instruments’ direct visibility and engagement with priority customers, while supporting effective distributor, OEM and partner-led activity.
• Localise regional and global campaigns for India, ensuring messaging, content, channels, calls to action and proof points are relevant to local audiences, applications and buying journeys.
• Coordinate local marketing activity across events, webinars, email, digital, social media, distributor activity, OEM or partner campaigns and sales-led customer engagement.
Person Specification
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Education / Qualifications: |
• Relevant degree or equivalent experience in marketing, business, science, engineering, technology or a related discipline. • Marketing qualification desirable. |
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Professional Skills/ Abilities: |
• Experience in B2B marketing, ideally within scientific instrumentation, industrial technology, life sciences, semiconductors, materials science, advanced manufacturing, deep tech or another complex technical sector. • Experience in country, field, regional or local marketing, preferably in a growth market. • Understanding of indirect and direct routes to market, including working with distributors, OEMs, channel partners and sales teams. • Experience working in a matrix organisation with regional, central and local stakeholders. |
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Personal Qualities:
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• Commercially minded, curious and proactive. • Strong relationship builder with sales, distributors, partners and internal stakeholders. • Customer-focused, with the ability to understand technical audiences and local market needs. • Confident using insight, feedback and evidence to make practical recommendations. • Organised, delivery-focused and comfortable managing multiple priorities. • Able to balance local market needs with regional strategy, brand requirements and governance. • Comfortable working independently while staying closely aligned to wider marketing priorities. • Willing and able to travel within India and internationally as required. |
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
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