Marketing Manager
Mumbai, IN
At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. At X-Ray Technology, we manufacture components and devices used across a range of sectors from healthcare to high-volume manufacturing in any situation where exceptional magnification and image quality are essential. #LI-NA1
Primary Purpose:
Oxford Instruments is looking for a Country Marketing Manager to strengthen marketing impact in India and support ambitious growth targets.
This role will act as the local marketing partner for the India sales organisation, translating regional and global priorities into activity that reflects Indian customers, market dynamics, buying behaviour and routes to market.
A significant proportion of revenue in India is currently generated through distributors, OEMs and indirect channels. The role will support these channels while helping Oxford Instruments build stronger direct customer awareness, engagement and visibility in priority segments.
The successful candidate will build strong local market intelligence, identify how best to reach direct customers, localise campaigns and content, coordinate events and customer engagement, and help establish locally relevant communication channels, including digital, social, email, webinar and WhatsApp-style customer engagement where appropriate.
This is a hands-on country marketing role with strong commercial influence. Overall EMEAI marketing strategy, KPI governance, final budget allocation and regional performance reporting remain with the Director of Commercial Marketing, Region EMEAI.
Role Details:
Key Responsibilities:
• Build and maintain a clear view of the Indian market, including customer segments, priority sectors, regional buying behaviours, competitor activity, events, associations, channel dynamics, distributors, OEMs and growth opportunities.
• Develop practical market intelligence on how Indian customers research, evaluate and buy scientific instrumentation and advanced technology, including the channels and content that influence their decisions.
• Identify opportunities to improve Oxford Instruments’ direct visibility and engagement with priority customers, while supporting effective distributor, OEM and partner-led activity.
• Act as the key marketing partner for the India sales team, supporting customer engagement, campaign follow-up, account targeting, sales enablement and feedback on lead quality, objections and content needs.
• Localise regional and global campaigns for India, ensuring messaging, content, channels, calls to action and proof points are relevant to local audiences, applications and buying journeys.
• Help build and improve local communication channels for direct customer engagement, such as email, webinars, social media, customer communities, events and WhatsApp or other locally relevant channels.
• Coordinate local marketing activity across events, webinars, email, digital, social media, distributor activity, OEM or partner campaigns and sales-led customer engagement.
• Plan and deliver conferences, seminars, workshops, customer events and partner activities, ensuring clear objectives, target audiences, meeting goal and objectives, lead capture and post-event follow-up.
• Support account-based marketing where appropriate, including target account identification, local messaging adaptation and sales engagement planning.
• Work with sales, distributors, OEMs, product specialists, applications and service teams to identify customer needs, content gaps, local proof points and competitive threats.
• Track local campaign and event performance, support CRM data capture, and provide regular insight, learnings and recommendations to regional stakeholders.
• Ensure local activity is aligned with Oxford Instruments’ brand, messaging, commercial priorities and agreed budget parameters.
Indicative Performance Measures
• Quality and usefulness of India market intelligence, including customer, competitor, channel and growth insight.
• Improved understanding of direct customer opportunities, communication channels and routes to market in India.
• Strength of alignment with India sales, distributors, OEMs and channel partners.
• Effectiveness of localised campaigns, content, messaging and customer engagement activity.
• Contribution to lead quality, account engagement, campaign response and sales follow-up.
• Improved event planning, meeting preparation, lead capture, post-event follow-up and learning.
• Consistency and professionalism of distributor, OEM and partner marketing activity.
• Accurate CRM and marketing system data capture, timely updates and useful reporting input.
• Evidence that local marketing activity is supporting India growth priorities and stronger direct market awareness.
Person Specification – Essential requirements unless stated
Education / Qualifications: |
• Relevant degree or equivalent experience in marketing, business, science, engineering, technology or a related discipline. • Marketing qualification desirable. • Scientific, technical or industrial sector knowledge advantageous. • Understanding of scientific instrumentation, research markets, advanced technology or complex B2B buying environments desirable. |
Professional Skills/ Abilities: |
• Experience in B2B marketing, ideally within scientific instrumentation, industrial technology, life sciences, semiconductors, materials science, advanced manufacturing, deep tech or another complex technical sector. • Experience in country, field, regional or local marketing, preferably in a growth market. • Strong background in market intelligence, with the ability to understand customer segments, competitors, buying behaviour, channel dynamics and growth opportunities. • Understanding of indirect and direct routes to market, including working with distributors, OEMs, channel partners and sales teams. • Experience building or improving direct customer engagement channels, such as email, webinars, social media, customer communities, WhatsApp or other locally relevant channels. • Strong understanding of sales-aligned marketing, campaign execution, events, digital marketing and lead follow-up. • Ability to localise campaigns, content and messaging for specific customer segments and market needs. • Strong commercial awareness and confidence working closely with sales, distributors, channel partners and technical stakeholders. • Comfortable working with technical products, scientific audiences and complex buying journeys. • Experience working in a matrix organisation with regional, central and local stakeholders. • CRM and marketing systems experience desirable. |
Personal Qualities: |
• Commercially minded, curious and proactive. • Strong relationship builder with sales, distributors, partners and internal stakeholders. • Customer-focused, with the ability to understand technical audiences and local market needs. • Confident using insight, feedback and evidence to make practical recommendations. • Organised, delivery-focused and comfortable managing multiple priorities. • Able to balance local market needs with regional strategy, brand requirements and governance. • Comfortable working independently while staying closely aligned to wider marketing priorities. • Willing and able to travel within India and internationally as required. |
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability. #LI-NA1