Sales Manager

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. Our Materials Analysis group, consisting of the Asylum Research, Magnetic Resonance, NanoAnalysis and WITec business units, combines products and solutions to support a broad range of end markets and application segments for all our customers’ materials analysis needs. The product portfolio within the Material Analysis group will enable our customers to address some of the world’s most pressing sustainability challenges by using our products and services to analyse and characterise materials – chemistry, structure and many physical properties.

Role Purpose

Oxford Instruments is seeking a highly motivated and commercially driven Sales Manager to establish and lead its Material Analysis business presence in Thailand while supporting selected countries within Southeast Asia. The successful candidate will be responsible for driving revenue growth, building strategic customer relationships, expanding market share, and positioning Oxford Instruments as the preferred partner for advanced materials characterization and analytical solutions.

The role requires an experienced sales professional with strong technical credibility, an in-depth understanding of the Thailand scientific and industrial market, and the ability to engage effectively with customers in semiconductor, electronics, advanced manufacturing, research institutions, universities, and government laboratories.

Key Responsibilities

Sales & Business Development

• Develop and execute a comprehensive sales strategy for Thailand and assigned Southeast Asia territories.
• Achieve and exceed annual sales revenue, profit, and growth targets across the Material Analysis portfolio.
• Identify, develop, and convert new business opportunities within semiconductor, electronics, advanced materials, automotive, aerospace, and research sectors.
• Build a sustainable pipeline of opportunities and maintain accurate sales forecasting through CRM systems.

Key Account Management

• Establish and maintain strong relationships with senior decision-makers, technical stakeholders, procurement teams, and executive management within key customer accounts.
• Develop strategic account plans to drive long-term growth and increase customer retention.
• Support major projects, tenders, and capital equipment procurement activities.  

Channel & Partner Management

• Manage and support OEM partners, distributors, and channel partners across assigned territories.
• Conduct regular partner reviews, performance monitoring, technical training, and business planning sessions.
• Strengthen partner capabilities to maximize market coverage and revenue generation.

Market Development

• Develop a deep understanding of market trends, competitive activities, customer requirements, and emerging technologies within Thailand and Southeast Asia.
• Provide regular market intelligence and strategic recommendations to regional management.
• Represent Oxford Instruments at conferences, technical workshops, exhibitions, seminars, and industry events.

Cross-Functional Collaboration

• Work closely with regional sales, applications, service, marketing, and product management teams to deliver an exceptional customer experience.
• Ensure effective transition from sales to installation, customer support, and after-sales service.

Experience Requirements

Essential

• Minimum 5 years of successful sales experience in scientific instrumentation, analytical equipment, capital equipment, semiconductor solutions, materials characterization systems, or related high-technology industries.
• Demonstrated success in achieving and exceeding sales targets within Thailand and/or Southeast Asia markets.
• Proven experience in business development, territory management, strategic account management, and opportunity qualification.
• Experience managing distributors, OEM partners, and indirect sales channels.
• Strong understanding of customer buying processes, tender management, and capital equipment sales cycles.

Preferred

• More than 8 years of experience in advanced scientific instrumentation or materials analysis solutions.
• Established customer network within Thailand's semiconductor, electronics, research, manufacturing, and academic sectors.
• Experience working in a multinational matrix organization.

Education & Qualifications

Essential

• Degree or PhD in Materials Science, Materials Engineering, Physics, Chemistry, Nanotechnology, Semiconductor Engineering, Electrical Engineering, or a related scientific discipline.
• Strong technical foundation enabling engagement with researchers, engineers, scientists, and senior technical stakeholders.

Preferred

• MBA or other business qualification.
• Formal sales or commercial management training.

Technical Knowledge

Strong understanding of one or more of the following technologies is highly desirable:

• SEM (Scanning Electron Microscopy)
• TEM (Transmission Electron Microscopy)
• FIB (Focused Ion Beam)
• EDS / EBSD / WDS
• Raman Spectroscopy
• AFM
• Nanoindentation
• X-Ray Analytical Techniques
• Materials Characterization Solutions

Competencies

• Strategic Sales Leadership
• Business Development Excellence
• Commercial Acumen
• Customer Relationship Management
• Negotiation & Influencing Skills
• Technical Solution Selling
• Market Analysis & Forecasting
• CRM Management
• Presentation & Communication Skills
• Cross-Cultural Collaboration

Personal Attributes

• Self-motivated and results-oriented professional capable of developing a market independently.
• Strong commercial mindset combined with scientific credibility.
• Excellent interpersonal, presentation, and stakeholder management skills.
• Highly organized with strong planning and reporting discipline.
• Willingness to travel extensively throughout Thailand and Southeast Asia.

Success Measures

• Achievement of annual sales revenue and growth targets.
• Market share expansion within assigned territories.
• Quality and growth of opportunity pipeline.
• New customer acquisition.
• Distributor and OEM partner performance.
• Customer satisfaction and retention.
• Forecast accuracy and CRM compliance.

Ideal Candidate Profile

A commercially successful Degree or PhD-qualified sales professional with 5+ years of experience selling advanced scientific instrumentation into the Thailand market, possessing a strong network within semiconductor, research, university, and advanced manufacturing sectors, and capable of independently driving business growth across Thailand and Southeast Asia.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.

Note to recruitment agencies: Oxford Instruments operates a Preferred Supplier List, and we do not accept unsolicited agency CVs. Please do not forward candidate details in response to this advert, or to any Oxford Instruments employees or other company locations. Oxford Instruments is not responsible for any fees related to unsolicited CVs.