Head of Marketing, China

Key Responsibilities

• Strategic alignment & planning 
• Market Analysis and Competitive Intelligence

• Brand Awareness and Lead Generation

• Performance Tracking and Evaluation

• Digital Marketing

• Campaign Development and Execution

• Market Segment

• Budget Management and Reporting

 Person Specification – Essential requirements unless stated

Education / Qualifications:

•      Bachelor’s degree in business, Marketing, or a related field, or equivalent work experience.
•      In depth experience of relevant technologies, customers and markets with proven capability through performance metrics to show impact of strategy marketing ability.
•      Academia background in material science and/or engineer background are preferred
•      Proven experience of strategic planning and marketing operation. 

Professional Skills/ Abilities:

· Strategic planning skill

· Campaign Management: Experience in developing and executing integrated marketing campaigns across multiple channels.

·  Digital Marketing: Expertise in digital marketing techniques, including SEO, social media, email marketing, and website optimization.

·  Resilience & Pressure Management: Ability to work under pressure and meet tight deadlines without compromising quality.

·  Analytical Skills: Proficiency in market analysis, competitive intelligence, and ROI measurement.

·  Reporting and Evaluation: Strong analytical skills for tracking performance and conducting post-event evaluations.

·  Cross-Functional Collaboration: Ability to work effectively with cross-functional teams to achieve business objectives.

Personal Qualities:

·       Content Strategy & Analytical Skills: Strong in content strategy, with excellent conceptual thinking and robust analytical abilities to identify and map outgrowth opportunities.

· Time & Priority Management: Exceptional organizational skills, with the ability to plan, prioritize, and meet deadlines through process improvements and clear communication.

· Strategic Thinking & Problem-Solving: Strong strategic mindset, capable of identifying solutions and driving problem-solving.

· Personal Drive: Constructive, organized, and driven with a willingness to go above and beyond.

· Communication Skills: Excellent written, verbal, and interpersonal communication skills in both English and Mandarin. Strong presentation skills.

#LI-TJ1