MR BD Manager

Date:  27 Feb 2026
Location: 

Shanghai, CN

Job Function:  Commercial
Business Unit:  Magnetic Resonance

Role Details

 

 

Role:

 

Location:

 

Business Development Manager - NMR

 

China

Reports to:

Sales Director – I&A China

Key Responsibilities 

Sales management

To explore NMR opportunities in both industrial and academic markets by working closely with all stakeholders within I&A, including sales, applications, marketing, etc.

To manage NMR business by matrix management and enable the sales team to sell NMR.

To prepare forecast NMR business with accuracy regularly and maintain an accurate and up-to-date CRM database.

To mentor, coach and train sales members on all details of sale process.

To manage and support distributor and enable their sales personnel to sell NMR.

To identify and engage with key customer accounts, both current and potential, to define current and future instrument and application requirements.

To provide ongoing and timely strategic market input for the appraisal and execution of business opportunities in China.

To create a team-wide system to ensure prompt and efficient follow-up on new inquiries.

To identify and maintain good customer relationships with KOLs by providing regular contact and developing self as technical “go-to person” within the market.

To always project a professional and competent image of Oxford Instruments.

To attend conferences, exhibitions and workshops as necessary in support of sales.

To participate in training and development activities as required.

 

Marketing and technical support

To deliver proper marketing materials by working with stakeholders or independently.

To coach and support junior application scientists to run demo and improve his/her skills with clear target.

 

General

To maintain and develop knowledge of NMR products and their typical applications, undertaking appropriate training where necessary.

To provide regular training to related sales/application/distributors.

To provide monthly market, sales, and prospect reports together with administration reports such as “time & expense” within the agreed standards. This should be effected primarily through use of the CRM software tools.

Lead marketing / sales, furnishing leads for system sales, upgrades, support contracts and other market intelligence whilst in contact with the customer.

Assist in knowledge transfer by training customers and other company employees when required.

Maintain awareness of, and minimise where possible, the level of expenses incurred in day to day support activities, both in terms of time involved and parts consumed.

Perform work safely at all times, maintaining an up to date knowledge of health & safety requirements and operating in accordance with health and safety at work legislation.

Participate in training and development activities as required.

Undertake any other tasks or responsibilities in line with the scope and level of responsibility of the post, which might reasonably be required.

 

Main working relationships:

Works closely with I&A sales, application, business support and management.

Works closely with customers.

Work closely with global NMR management member.

 

Person Specification

 

Essential Criteria

Desirable Criteria

Education/ Qualifications

Relevant material science degree essential

Additional business qualification or PhD desirable

Experience

At least 5 years of experience in high tech instrument sales and business management

 Proven solid experience in NMR technology and market

Proven ability to meet targets and grow a business

Strong negotiation skills

Excellent communication skills

  • Demonstrated ability for cross cultural communication
  • Strong English skills are important

Proven ability to lead a team

Organised, with proven administrative/reporting skills

Proficient in PC skills including MS Office

Must be prepared and able to travel and stay overseas as required without restriction, subject to normal visa requirements

Clean driving license

Commercially astute

 

Knowledge & understanding

Excellent understanding of the technical instrumentation sales process in the China market

 

Personal qualities

Adaptable, able to flex to the needs of customers, team and the business

Proactive self-starter who completes activities with minimal support. Initiates actions to develop new and better ways of working, using past experience and any mistakes as positive opportunities for improvement.

Customer focused, establishes and exploits good, mutually beneficial customer/distributor relationships. Adept at balancing OI and distributor demands in meeting the ultimate customers’ needs effectively

"Can do" attitude – Decisive, able to work around issues to deliver performance

Superior communication and interpersonal skills to engage with and manage through people.

Strong analytical & negotiation skills, with track record of effective, difficult negotiations.

Rounded in approach – sees bigger picture as well as own priorities and needs

Must be prepared to travel extensively (likely to be up to 50% of time)

 

Special Circumstances