Marketing Specialist

Date:  18 Jul 2024

Shanghai, CN

Job Function:  Business
Business Unit:  China Regional Office

Role Details                                                                          


Business, Location:


PLC- Marketing, Shanghai



Marketing Specialist

Reports to:


Head of Marketing - China

Direct Reports:



Primary Purpose:


1. Enhancing OI branding influence in China

2. Generating leads and opportunities for China business growth


Key Responsibilities

  • Support to develop and execute marketing plans for campaigns to generate leads and opportunities
  • Localize contents from group to adapt to local customer behaviour
  • Regularly report on the results of lead generation activities to team leader
  • Work with segment development and application team to develop relevant content
  • Collaborate with media partner to use an omni-channel approach to deliver valuable content to targeted customer
  • Work with agencies to plan and execute website updates and marketing materials
  • Responsible for related marketing metrics, results and suggestions of the strategy, plans and campaigns, including monthly reporting, tracking, analysis
  • Lead collaboration and communication of internal key events and promotion channel, e.g. annual meeting, posters in offices
  • Other Ad-hoc tasks asked by line manager


Indicative Performance Measures

  • Marketing ROI
  • Total funnel & fresh funnel
  • Lead quality



















Person Specification – Essential requirements unless stated


Education / Qualifications:


  • Bachelor’s degree


Professional Skills/ Abilities:


  • At least 3+ years’ working experience.
  • Communication skill
  • Written and oral English & Chinese




Personal Qualities:


  • Must be a fast learner and can work under high pressure.
  • Must have excellent communication skill and have good technical understanding.
  • Creative and innovative approach to developing new ideas or solutions to problems.
  • The ability to work independently and exercise effective time management skills



Our ways of working:

  • We start with the customer
  • We succeed by being focused
  • We make and keep our promises
  • We work together as one team
  • We help and trust each other to succeed