Sales Engineer - East China
Shanghai, CN
Role Details
Business, Location:
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Imaging & Analysis (I&A), Beijing, China |
Role:
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Account Manager - Life Science, I&A |
Reports to:
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Regional Sales Manager |
Direct Reports:
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None |
Primary Purpose:
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This is a key appointment for the successful development of I&A life science products and solutions. This role will aim to grow the market coverage of full I&A life science products and solutions. |
Key Responsibilities
- To well understand the I&A life science products and solutions, including confocal microscope, IMARIS software, RAMAN confocal microscope, AFM & EDS.
- To well understand customer’s job-to-be-done and promote related product/solutions.
- To develop and manage the implementation of the sales strategy in line with I&A Business plans.
- To develop Key Opinion Leaders (KOL) and Key Account (KA) in designated territory and maintain strong intimacy to enlarge I&A influence.
- To plan and organize marketing events with KOL/KA, including seminars, workshops, webinars and training school to enlarge market presence, with the support from application, BD and marketing team.
- To work with I&A stakeholders to win as one team with improved sales coverage and efficiency.
- To develop & expand direct sales coverage to achieve annual sales targets.
- To develop and work with partners with due diligence checked to further increase market share.
- To provide high level market/competitive information contributing to the overall strategic direction of I&A.
- To provide formal weekly & monthly reports on territories with accurate forecast.
- To drive a strong pipeline in CRM and update actively.
- To work with commercial team to complete order booking, shipment driving and balance collection to increase the cash flow.
- To work with service team to coordinate service problems solving and increase customer satisfaction.
- To prepare channel partner agreements and due diligence with the guidance of legal team.
Indicative Performance Measures
- Sales volume and value for I&A life science products and solutions
- Leads generation & pipeline management
- Marketing events effectiveness
- Market coverage and market share
Person Specification – Essential requirements unless stated
Education / Qualifications:
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Essential
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Professional Skills/ Abilities:
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Personal Qualities:
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Communication
Motivation & Drive
Delivering Results & Continuous Improvement
Customer Focus
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