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Marketing Segment Manager

Date:  21-Nov-2022
Location: 

Tokyo, JP

Job Function:  Operations
Business Unit:  Japan Regional Office

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. With a sixty-year history, and fourteen Queen’s Awards for Enterprise, our world-class products and technologies are helping our customers to address the greatest challenges of the 21st century.

 

 

 

Role Details:

Business, Location:

Tokyo, Japan  (Potential locations: Tokyo, Osaka, Nagoya, Fukuoka, Sendai)

Role:

Regional Marketing Segment Manager- Oxford Instruments Japan

Reports to:

President ; Oxford Instruments Japan and dotted-line Matrix to Group Head of Marketing

Key relationships:

Direct Reports:  Marcoms /CRM and technical wrighter

Primary Purpose:

To develop and promote awareness of the Oxford Instruments brand across the Japan to achieve growth plans and build market share.

 

 

     

Regional Marketing Segment Manager Japan will engage with the broader marketing teams across other business units with portfolios that complement the entire Oxford Instruments products and key account development.  In this capacity, they will support related business units in delivering “One Oxford Instruments” campaigns and product launches to end-user customers through multiple channels in line with their business unit strategies.  These will include, but not be limited to, event/show planning, website updates, email marketing, and social media.  In addition, this role will involve identifying synergies between the businesses for local marketing activities to help achieve regional growth plans and develop market share across key segments.

Regional Segment ManagerJapan will create multi-year marketing plans and provide functional leadership and guidance to the local marketing team to ensure successful implementation while tracking success via KPI’s.  In addition, they will serve as a member of Group Regional Marketing’s senior team.  They will develop localized ideas and lead generation strategies to help drive revenue and margin through increased lead generation and conversion tracking.

Key Responsibilities:

 

  • Relentlessly drive growth in new customer acquisition programs through innovative strategy and execution.
  • Develop and execute the Japan Marketing Strategy aligned to our business units, markets, segments, customer personas, and strategic direction.
  • Develop, execute and report on lead generation campaigns across channels: social, content syndication, list acquisition, email, lead nurturing, partner marketing, and more.
  • Develop, implement, and execute local integrated field marketing campaigns involving email marketing, direct mail marketing, and other channels as required.
  • Assist regional sales teams in increasing brand awareness regionally and driving leads and opportunities for the Japan sales region.
  • Manage account-based marketing activities in partnership with sales, including identifying target accounts, developing strategy, and executing campaigns with the support of cross-functional teams.
  • Develop and execute the local plans and budget of field marketing activities across all business units and review each in line with ROI.
  • Provide functional leadership and guidance to the local marketing team, ensuring the tools and infrastructure are available to stay current and innovative in our digital and future marketing techniques.
  • Ensure that marketing events, including conferences and activities, are coherent and consistent, presenting Oxford Instruments as one Company focused on Customer solutions.
  • Work with the marketing team and relevant functions to deliver best-in-class local lead generation aligned with the business units and regional strategy.
  • Recommend website improvements to support demand generation plans.  Optimize web experience through analytics and A/B testing.
  • Provide marketing guidance and tactical sales enablement support for the Sales and Service functions.
  • Ensure all local marketing collateral delivery maintains a high brand standard in the local territory.

 

  • Ensure all lead generation activities are maintained through the CRM system for end-to-end lead tracking and ROI measurement.
  • Set KPIs and conduct post-event and campaign evaluations and ROI analysis, reporting and sharing results and recommendations with key stakeholders.
  • Monitor local industry trends and competitor activity.
  • Other responsibilities and duties upon request.

 

Indicative Performance Measures
  • Revenue growth and margin improvement
  • Lead generation and conversion
  • Field marketing campaign ROI
  • Local marketing strategies by segment
  • Data intelligence & tracking
  • Cross business alignment and consistency

 

Person Specification – Essential requirements unless stated

 

Education / Qualifications:

  • A relevant technical degree with MBA or Marketing qualification
  • In-depth experience of appropriate technologies, customers, and markets with proven capability through performance metrics to show the impact of strategic marketing ability
  • Proven experience in strategic marketing across the Japan region.
  • Good English communication capabilities/Japanese communication

 

Professional Skills/ Abilities:

 

  • Marketing strategy development experience – integrated markets and products.
  • Ability to lead, influence, and work with stakeholders across a diverse business and customer base.
  • Ability to communicate cross-functionally with sales, product, and other departments.
  • Strong market knowledge and insight.
  • Highly developed business and commercial skills.
  • Highly developed digital marketing skills and knowledge.
  • Experience in leading, developing, and motivating a team.
  • Previous relevant Product Management or Sales experience is advantageous.
  • Experience managing media relations (online, broadcast and print).
  • Excellent analytical and multitasking skills.

Personal Qualities:

 

  • Excellent relationship-building skills with all stakeholders and colleagues.
  • Internal and external orientation.
  • Strategic mindset, but with the ability to get things done.
  • Excellent communication and presentation skills.
  • Flexible in terms of strategy and what needs to be achieved.
  • High levels of energy, resilience, and drive to achieve challenging goals.
  • Customer focus, taking into account the customer’s needs in recommending solutions.
  • Can bring teams and people together, creating alignment across functions and goals.
  • Able to work in a high-pressure environment.
  • Must be prepared and travel overseas as required without restriction, subject to typical visa requirements.  
  • Organized with great attention to detail.
  • Proven ability to build effective working relationships internally and externally across all parts of the business Scientific background or knowledge of the scientific market (preferable).

 

 

 

 

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.